Bluebread is a community bakery located in Shanghai, which mainly sells European style bread. The manager followed his grandfather on a voyage to the sea, and finally stayed in China because of the friendliness of his friends.
With this as the background, we created an image of a bearded sailor, whose simple and friendly appearance makes people feel close at first sight. To this end, we also created an interesting interaction between sailors and bread. In terms of brand color, the deep-sea blue and light blue of navigation elements are selected, and the Ocean Star is used as the auxiliary graphics of the brand to echo the background and concept of the brand.
